The smoke of e-commerce price wars dissipated, leaving behind all the dust that was accused of "combining and speculating." Coincidentally, the current price war from LED display and LED lighting product companies has quietly started. If this "fire of war" cannot be quickly contained, the final result, I believe the leaders of the LED companies will know what it is.
The price war is a magic weapon that many people think is invincible to occupy the market, but the outcome of the price war between LED companies and e-commerce companies may be two completely different results:
1. LED display and LED lighting product companies cannot do "temporarily out of stock"
In the first day of the price war, many consumers saw that the prices of some products were significantly lower than physical stores, but after they were happy to click into it, they were kindly reminded by these e-commerce companies that this item is out of stock in the XX section. According to statistics, on that day, Jingdong’s stock-out rate was as high as 29.63%, Dangdang was 18.80%, Gome was 2.76%, and Suning was 11.12%. What an amazing number!
As an LED company, you can’t post a contract on the company’s website or call or write to you after signing a contract with a customer, saying “due to the increase in raw material prices and employee’s basic wages, it’s temporarily out of stock and out of stock”. The level before the contract will be shipped to you." Contracts also have legal effects.
2. The price of LED display and LED lighting products cannot "secretly rise"
Many consumers have learned about it through watching TV news or on the Internet after the first day of the e-commerce price war. Many of them have the idea of "go and see" when they see themselves When you want to buy something, compare the price with the physical store, and place an order after it feels cost-effective, but when they open their favorite webpage the night before, they find that the price has risen! Only then did they know that they were in the middle.
Similarly, as an LED company, when prospective customers see the contract, they have already begun to compare prices and other services with peer companies in their hearts, and cannot make up their minds to sign the contract that day. After a whole night of weighing, when you come to sign a contract with you the next day, if you are sorry and say: "I'm sorry, our price today is this, and this is missing from the service..." If that is the case, it is estimated that the customer will be stunned. And gone. The loss of this "sale" is small, but the negative impact it brings to the company can be huge.
3. Summary
The price war is a ruthless trick to kill one thousand enemies and lose eight hundred. Led companies with strong funds or companies that are called "industry leaders" should not rush to provoke a price war, and jointly maintain this market and let China’s LED industry grow healthy. If one mind uses price wars to suppress some companies, it may cause many people to worry about losing their existing jobs. As an LED company, more energy should be devoted to product research and development, so that companies can master more LED core technologies, so that LED displays and LED lighting products become more mature and stable, so that consumers can experience the benefits of these products. The beautiful changes brought about by life may be relatively expensive in the end, but I believe that a large number of people will accept and be willing to choose these LED products. This can be regarded as the biggest contribution we LED companies make to society. .
