Yesterday (20), Ocean King released the latest survey report on investor activities, introducing the company's operations and product plans.
Ocean King said that the company’s operating conditions have been normal recently, and various strategic goals have been steadily advanced. The mid-year sales meeting has just been held in early July to summarize the operating conditions in the first half of the year and sort out the goals for the second half of the year. All subsidiaries and industry businesses The overall situation of the department is good and the morale of the employees is high. It is expected that the company will continue to maintain the momentum of development in the first half of the year.
According to reports, the Ocean King marketing network covers 12 important basic industries related to the national economy and people's livelihood, such as electric power, metallurgy, and railways. Fluctuations in a single or a few industries will not have significant and large fluctuations in the company's operations.
In terms of development driving factors, Ocean King said that with the development of the economy, the importance of industrial enterprises on production safety and energy consumption control has increased year by year, and the intelligent upgrade of the manufacturing industry has brought opportunities for industrial professional lighting.
Since 2015, Ocean King has continuously strengthened internal management and regards the management system as the company’s lifeline. It has developed a certain level of advancement in the ability to grasp customer needs, product development and technical planning, and the ability of all employees to operate and manage independently. Advantages, can well seize the opportunities brought by the external environment, thereby rapidly increasing the company's market share.
In terms of personnel expansion, Ocean King said that in the past few years, the company has positioned itself to improve its internal organizational capabilities, reshape the company's management system, improve the R&D system and technology accumulation, so as to support the company's development in the future. Every year, the company formulates new personnel plans based on the performance targets of various industries, evaluates per capita sales and personnel recruitment issues every six months, and makes personnel plan adjustments.
Ocean King said that in the past, the company used business divisions as a unit to formulate and evaluate per capita targets, but this year the company divides its business into core, growth and emerging markets, and uses different business markets to plan per capita targets and number of personnel. Detailed management.
In addition, the core market of Ocean King is a mature business with relatively stable personnel, and the per capita assessment target generally rises relatively large. Emerging markets and growth markets need to increase cultivation and personnel investment, so the per capita growth rate of assessment is a little lower than that of the core market. It is hoped to quickly occupy the market.
When talking about the impact of the increase in raw material costs in the first half of the year, Ocean King said that it will not be affected as a whole and can be maintained in the future. The company will eliminate the impact of rising raw materials through integrated supplier management, product design adjustments, process optimization and other improvements.
In addition, the company adopts a direct sales model, which has the ability to quickly iterate new products and update products quickly, thereby reducing the impact of rising raw materials. Through continuous empowerment of the marketing team, the company improves per capita efficiency and service quality, and strengthens the premium capabilities of products and services.
In terms of product evolution, Wang Haiwai introduced that the company's product design before 2003 was mainly based on portable and mobile lighting equipment; after 2004, fixed lighting equipment was developed; in 2009, new service products were added on the basis of lighting equipment. ; In 2016, in order to meet the production and management needs of customers, we developed LED lighting + control and other intelligent technology products.
From its establishment to the present, Ocean King has always attached importance to the research of applied technology, continued to plan and develop explosion-proof, intelligent control, transmission and other technologies, accurately grasp customer needs, fully grasp the cutting-edge technology in related fields, and design products that meet customer needs through rational use. This ensures the company's technological advancement in the professional lighting industry and forms a certain product competitive advantage.
In the future, Ocean King will develop in the direction of lighting equipment, service products, lighting equipment and service products injected with IOT technology, and provide customers with information, digital, and intelligent lighting service solutions. (Organized by LEDinside)
