On December 29, the intelligent lighting company Yeelight announced the completion of 300 million yuan in Series E financing. Investors in this round include Light Control Industry Fund, Huatai Yuanhong, New Kinetic Energy Capital, Qingdao Science and Technology Innovation Fund of Funds, Huaying Investment, and Yichen Capital etc. The financing funds will be used for domestic and overseas market channel expansion, smart product research and development, supply chain layout and the expansion and upgrade of the talent team, further consolidating the company's position as a leader in the smart lighting industry.
It is reported that Yeelight was established in 2012 and is mainly engaged in the design, research and development, system integration and sales of smart lighting related products. It has a complete smart lighting product line, including home lighting, commercial lighting, smart control systems and overall delivery solutions.
In terms of products, Yeelight has launched a total of more than 600 SKUs. The product line covers all mainstream varieties of home lighting such as ceiling lamps, movable lighting on the stage, basic lighting, electrical and electrical, lighting, smart devices and no main lamps. The products are sold to Countries and regions such as Russia, Germany, the United States, Japan, South Korea and India.
At present, Yeelight Yilai has two major brand products, Mijia brand and its own brand. Its own brands include Yeelight and Yeelight Pro whole-house intelligent lighting system. Consumer's direct sales model and distribution model.
It is worth mentioning that all Yeelight products are compatible with mainstream AI platforms in the world, such as Xiaomi, Baidu, Tmall, Google Assistant, Amazon, and Apple Homekit, etc. Third-party smart home system developers can control in accordance with relevant protocols The product meets the needs of users for the intelligent one-stop lighting system.
Regarding this financing, Yilai founder and CEO Jiang Zhaoning stated that the company's short-term goal is to maintain its leading position in the domestic lighting industry, guide the industry to develop in a higher value direction, and become a well-known brand of whole-house intelligent masterless lights in the Chinese market next year. .
In the next 3-5 years, Yeelight will continue to make innovations and breakthroughs around the core track of lighting and light environment, develop a richer product line and service, and build its own service system in accordance with the service capabilities and standards of the Internet to bring users Come for a younger product experience.
