In recent years, LED small-pitch display technology has continued to advance, and high-definition displays, and even 4K/8K ultra-high-definition displays have been realized, which has also laid a new foundation for the expansion of the LED display market.
According to the analysis of LEDinside, the Optoelectronics Research Division of TrendForce, in 2020, although COVID-19 has severely hit the LED display market, all-in-one conference machines and virtual shooting have become the focus of the market. At the same time, ≤P1.0 ultra-fine-pitch displays used in security monitoring, corporate conference and education spaces, and home theater markets are also developing steadily, driving the small-pitch display market to grow slightly to US$2.738 billion (+5.0) in 2020. % YoY).
With the continuous expansion of the application field of LED fine-pitch displays and the year-by-year increase in shipments of ultra-fine-pitch displays ≤P1.0, TrendForce's Optoelectronics Research Division LEDinside predicts that the LED fine-pitch display market will be compounded in 2020-2025 The growth rate is 27%. Among them, China's recently announced "Hundred Cities, Thousand Screens" event will further promote the development of the LED display market.
Hundreds of cities and thousands of screens plus code, ultra-high-definition display speed
The previous "ten cities and ten thousand lamps" plan opened the prelude to the rapid development of China's LED lighting companies and created a number of LED companies that are still quite influential to this day.
Today, the launch of the "Hundred Cities and Thousand Screens" event will undoubtedly accelerate the innovative development of LED displays in the outdoor market.
On October 19, the official website of the Ministry of Industry and Information Technology issued the "Notice of Six Departments on Launching the Promotion Activities of "Hundred Cities and Thousand Screens" Ultra HD Video". The main content of the event is based on the theme of "lighting up hundreds of cities, thousands of screens, dazzling colors and ultra-clear horizons", supporting cities with conditions to set up ultra-high-definition public large screens, and broadcasting socialist core values, party building, Beijing Winter Olympics, cultural tourism And other high-quality ultra-high-definition 4K/8K content to enhance the penetration of the ultra-high-definition video industry.
This event was jointly voiced by the Ministry of Industry and Information Technology, the Central Propaganda Department, the Ministry of Transport, the Ministry of Culture and Tourism, the State Administration of Radio and Television, and China Central Radio and Television. The improvement and upgrading of the high-definition display industry chain will further open up the bottleneck of the development of the ultra-high-definition display market.
In fact, from 2K to 4K to 8K, the market and consumers have never stopped pursuing the clarity and resolution of the "view" world. Among them, 4K and even 8K with large-screen devices will bring a more realistic and immersive visual experience. Prior to this, although 4K/8K had many practitioners, it still had some shortcomings on the application side. The official release of the "Hundred Cities and Thousand Screens" event was a clear development direction and development space given to 4K/8K by the policy. The foreseeable expansion on the application side will also drive a rapid decline in the cost of 4K/8K. 4K/8K will accelerate its popularization, and industry chain enterprises are expected to benefit.
Leyard builds a model city of "Hundreds of Cities and Thousands of Screens"
LED display will undoubtedly occupy the leading position in the field of outdoor display under the "100 cities, one thousand screens". Among them, in the "Hundred Cities, Thousand Screens" First Batch of Public Large Screen Access Candidate Lists and "Domestic 8K LED Display Manufacturers List" published on the official website of the Ministry of Industry and Information Technology, Leyard is on the list. The official recognition is also a recognition of Leyard's continuous work in the display industry over the years.
In terms of market layout, since the introduction of small-pitch LEDs to the market in 2012, Leyard has been operating the high-end market under the “Leard” brand until 2017, and the application scenarios are concentrated indoors; from 2017 to 2020, Leyard Yade broke through the original direct sales model and opened a channel sales model to the high-end market. The "Leyard" brand has been well penetrated by channel partners and customers; in 2021, as the production process and technology of small-pitch LEDs mature , The outdoor market is accelerating. Leyard’s forward-looking strategic layout has done a lot of work in digging out channel vendors, component teams, etc., and launched the promotion of the sinking market through the “Gionee” brand, which has successfully passed from Threshold from indoor to outdoor.
In terms of products, Leyard successfully developed the world's first 2.5mm fine-pitch high-definition LED TV as early as 2010. Subsequently, Leyard continued to reduce the dot pitch, and has now achieved mass production of 0.4mm Micro LED displays, and has started a new journey of collaborative development.
In terms of production capacity, in 2021, Leyard expanded the production of three bases:
One is the Southern Industrial Park. On December 1, 2021, Leyard relocated multiple production bases, including Shenzhen Leyard, to the Southern Headquarters LED Industrial Park for centralized production and management, in order to further improve production efficiency and reduce production costs.
Leyard Southern Headquarters Digital Factory Production Line
The second is the Changsha factory in Hunan. The plant was put into production at the end of July 2021, and the current production capacity has reached 6000KK/month.
The third is to formulate an expansion plan for Lijing. It is reported that Lijing has reached the capacity of 800KK/month in July 2021. With the further boost of market demand, Lijing has increased its production expansion plan.
It can be seen that Leyard has built a complete LED industry ecology. Under the policy background of "Hundred Cities and Thousand Screens", Leyard has strong competitiveness in the outdoor display market and has built many products throughout the country. City landmarks.
The 1800㎡ naked eye 3D super screen created by Leyard Wisdom Display was unveiled at Metro Department Store in Suzhou, where high-end luxury goods gather. Its large-span, high-precision screen ensures that pedestrians are always in a better viewing area, and the realistic images give visitors an extremely shocking visual experience, creating a new landmark for domestic high-end luxury shopping.
The 1038m2 outdoor LED display created by Leyard and China Telecom has also become a new "landmark" on Zhongshan Road in Wuxi City. The outdoor LED large screen has a width of 61.44 meters and a height of 16.896 meters. The entire screen is composed of 17 million LED lamp beads, with a horizontal resolution of 7680 ultra-high-definition standards; the screen adopts the current highest-end LED product technology, information integration technology, and video The playback technology realizes the combination of 5G+8K cutting-edge technology, and achieves outdoor lifelike, ultra-high-definition, naked-eye 3D display.
Under the wave of 5G and the Internet of Things, Leyard also worked with Huawei to create a new landmark of digital media and a new experience place for black technology-Huawei Smart Life Pavilion, to enjoy the highlight moments of technology. It is reported that the Huawei Smart Life Pavilion combines multiple elements such as fashionable architectural design and future quality life experience. Among them, the 555㎡ 3D LED atmosphere screen created by Leyard uses a giant LED transparent screen as a carrier to show the screen’s light transmittance. Incisively and vividly, it perfectly interprets the infinite possibilities of light and shadow.
Layout the future, Leyard continues to play a leading role
2021 is the final year of Leyard's "deep cultivation and steady development" strategy. Whether indoor or outdoor, Leyard has achieved fruitful results. Next year, Leyard will start a new three-year strategic cycle.
It is reported that Leyard will continue to take display as its main business to further increase the proportion of LED display, specifically from three directions:
First, on the technical side, it will continue to maintain the leading position of Micro LED in products and technology, while continuing to deepen the layout of the Micro LED industry chain, and seek common development with industry chain companies.
The second is to transform to a product-based company. In the future, Leyard will be guided by product sales while launching more standardized products to continue to explore the sinking market.
The third is to make progress towards high-end manufacturing. Leyard believes that with the standardization of LED products and the optimization of cost performance, high-end manufacturing has begun to become a major core competitiveness of LED companies, and the industry has put forward higher requirements on the degree of automation and process yield of companies. In the future, companies with high-end manufacturing capabilities will have more and more obvious advantages.
New technologies activate the industry, and innovators lead the industry. Leyard led the brilliant decade of LED small-pitch, and took the lead in Micro LED, taking the lead in realizing the development, mass production, and large-scale commercial implementation of Micro LED, and then realizing the overall layout of the industrial ecology.
Leading step by step, step by step, now, in the face of the ultra-high-definition display market opportunity given by hundreds of cities and thousands of screens, what more surprises Leyard will bring is really exciting.
