According to TrendForce Consulting, MiniLED products have the advantages of high contrast and high brightness, and they are coming very aggressively. Therefore, several LCD monitor (Monitor) brand manufacturers are also launching MiniLED backlight LCD monitors in high-end products (MiniLED chip size definition It is between 75~500μm).
In 2021, the price of MiniLED backlight LCD monitors will fall between US$2,300 and US$5,000. Taking the 31.5-inch MiniLED backlight model as an example, the price is about 4 to 8 times that of the traditional LED backlight specifications of the same size, which is the top product of the pyramid. Due to the high price and the beginning of the product, the market scale is relatively limited. It is estimated that the shipment of LCD monitors equipped with MiniLED backlight will be 51,000 units in 2021.
Looking forward to 2022, as QD OLED LCD monitors and OLED LCD monitors will join the market share of high-end LCD monitors, it is estimated that MiniLED LCD monitor shipments in 2022 will only reach 65,000 units, an annual growth rate. 27%.
In terms of the market share of LCD monitor brands equipped with MiniLED backlight this year, Samsung ranked first with a market share of 58%. Its MiniLED LCD monitors are mainly targeted at e-sports players and are highly cost-effective. Dell (Dell) takes professional creators as its main customer base, so its products have high specifications as its main appeal, and won the second place with a market share of 29%. The third is ASUS, which also specializes in e-sports players, with a market share of about 12%.
In addition, in terms of the market share of MiniLED backlight LCD monitors, there are currently only three size products on the market, namely 49-inch, 31.5-inch and 27-inch products. Among them, 49-inch products accounted for 58% of the market, and Samsung’s exclusive 49-inch 32:9 model took all of them. Secondly, the market share of 31.5-inch products was 39%, and both Dell and Asustek launched them;27 The market share of inch products is only 3%.
