Absen's interpretation of the four major development trends of the LED industry
On May 26, Absen accepted research from industry organizations and introduced the company profile, technology research and development, and sales.
Overseas business has not yet resumed.
As a company that accounts for a large proportion of overseas revenue, the recovery of Absen's overseas business has received great attention.
It is understood that Absen’s overseas business revenue in 2019 was 1.627 billion yuan, accounting for 74.61%; in 2020, its overseas business revenue was 862,327,100 yuan, accounting for 52.54%.
At present, Absen's overseas business has not yet resumed. Absen said that the epidemic has repeated, and there is still uncertainty about the recovery of overseas performance. The company will accelerate strategic investment in key overseas areas, actively carry out online marketing and support local channel expansion, dig deeper into customer needs, and promote business recovery in overseas markets.
In terms of Mini/MicroLED application scenarios, Absen believes that with the advancement of display technology and the decline in costs, MiniLED and MicroLED have further broadened the application scenarios of LED displays. It is widely used in high-end commercial display, security, transportation and other high-end control rooms, meeting rooms, and will gradually move to movie theaters and other mass consumption scenes in the future.
Absen also mentioned the company's layout in the conference screen business.
It is reported that in recent years, the LED display "traditional meeting room" has become an important part of the LED display market, and there is a huge demand for public displays such as classrooms and meeting rooms in China. The company chooses to organically combine LED basic technology with meeting special scene requirements: the "standardized intelligent LED meeting display solution", which achieves a good combination of display effects, product physical visual experience, smart office experience and maintainability, and is a future-oriented Meeting display and other needs customers to provide advanced options under the "big" vision.
In terms of corporate competitive advantages, Absen said that the company has leading technological innovation capabilities, strong product delivery capabilities, strict quality control capabilities, global brand advantages, and localized service advantages.
In terms of technological innovation capabilities, Absen has focused on LED displays since its establishment, and has always adhered to independent research and development. A few years ago, the company accurately grasped customer needs and market trends, and began to pre-research Micro LED technology, focusing on full flip chip technology, mass transfer technology, high-precision mounting technology, packaging materials and packaging technology, control systems and drive technology, Accumulate and reserve a number of core technologies in areas such as image quality improvement and intelligent interaction.
In terms of product delivery and quality control capabilities, Absen has increased its investment in intelligent manufacturing, introduced an MES manufacturing management system, and improved production efficiency. The company advocates zero-defect process management, and achieves quality assurance in all aspects of material, research and development, manufacturing, shipping and customers by opening up the upstream supply chain, midstream companies and downstream customers.
In terms of brand advantages, after 20 years of brand accumulation and precipitation, Absen has formed a global marketing system, with business in more than 120 countries around the world, and more than 50,000 cooperative customers.
In terms of service advantages, Absen has pioneered the ACE engineer training program in the industry. As the Whampoa Military Academy in the LED display industry, it has now trained 2400+ ACE certified service engineers. The company has established 9 global service centers, 400+ service partners in 25 countries on 6 continents, and 4,000+ global service engineers.
Four major development trends of the LED industry:
Absen also expressed his views on the development trend of the LED industry:
(1) The continuous emergence of IMD integrated packaging technology, Mini LED, Micro LED and other new technologies has brought continuous upgrades of LED display products, which has greatly promoted the technological progress of the industry, and also represents a new stage of small-pitch LED display development. 's arrival
(2) Benefiting from the further reduction in costs and the continuous maturity of solutions, small-pitch LED displays are gradually moving from professional display fields such as security, transportation, and energy to commercial display fields such as retail, conference rooms, and cinemas, which will also drive LEDs Shows the rapid growth of the market size.
(3) The LED display commercial integrated machine ushered in the first year of development, with great development potential. As the price of LED display products declines year by year, the market for projectors above 100 inches will gradually be replaced by LED displays in the future. In addition to the office meeting mode, it can also be used for telemedicine, emergency command, distance education, home theater, etc. With the demand for high-definition displays in 5G transmission and consumption upgrades, LED commercial displays will have great potential in the future. According to TrendForce research data, if each set is calculated according to the P1.5, 140-inch specifications, it will be converted into global shipments in 2020. The market size is about 35,000 sets, and it is estimated that it will reach 192,000 sets by 2024, with a compound annual growth rate of 53%.
(4) The support of national policies drives the expansion of demand for high-definition displays. From the perspective of application scenarios, security monitoring, smart medical care, smart meetings, smart education, etc. will gradually mature with 5G technology, which will further drive the demand for high-definition video display. (Organized by LEDinside)
