Since the beginning of this year, many sources have revealed that Apple plans to release its first Micro OLED AR headset in Q4 of 2022. Recently, there have been new developments in Apple's AR equipment project.
On December 27, according to foreign media reports, Apple hired Andrea Schubert, head of AR communications and public relations at Facebook’s parent company Meta, and formed a team to be responsible for the release and promotion of Apple’s AR and VR products next year. prepare for.
Foreign media revealed that Andrea Schubert has worked for Meta for nearly six years. Before that, he also served as a director of Excast Agency, a top public relations company in the field of technology, for five years, handling public relations affairs for major clients such as Facebook and Oculus. Foreign media said that Meta and Oculus have always been the leaders in the AR market, which will greatly help Apple launch similar products.
It is worth noting that in Apple's AR project, in addition to adding personnel to the AR project, there is also new news about research cooperation in AR device display.
On December 27, according to Korean media reports, Apple partner and South Korean semiconductor equipment manufacturer APS Holdings plans to use approximately 60 billion won of new funds it recently obtained through stock offerings and sales for its OLED fine metal mask (FMM) business.
According to reports, FMM technology is used to deposit red, green and blue organic materials on the panel during the OLED panel production process, and is an important device in the OLED manufacturing process.
Currently, APS Materials, a subsidiary of APS Holdings, is working on developing FMM technology for OLED and Micro OLED panels. And APS Holdings is cooperating with Apple to develop Micro OLED FMM.
In addition, according to Korean media, apart from cooperating with APS Holdings to develop Micro OLED FMM, Apple is also cooperating with US AMOLED micro display manufacturer eMagin to develop Micro OLED FMM.
Earlier, it was reported from multiple sources that Apple was cooperating with a number of companies to develop Micro OLED displays for AR devices, including Sony and TSMC. Apple, APS Holdings and eMagin, respectively, were cooperating to develop Micro OLED FMM. It is believed that the purpose is also to accelerate the display research and development of AR devices. schedule.
